A simple, little thing such as adding a signature block to your email can bring you traffic to your website. A signature block is that small block of text you see at the bottom of an email you send or receive. We've all seen this many times and you probably didn't even realize that this was prewritten text that goes out with every email sent from a particular email address.
Normally, your signature block should consist of your name, your website URL and perhaps a slogan.
If you don’t have a signature block setup in your email... DO IT NOW! This is yet another form of advertising you can capitalize on very easily.
Add your signature block on all your outgoing emails, your autoresponder messages, when posting in forums, everywhere your name goes, your signature block should be there.
I'm sure many of you have already set up a signature block for your email program and other postings, but have you set it up effectively to pre-sell? Are you getting the kind of response from your signature block that you should? Do you even know what kind of traffic your signature block brings you?
Here’s a bit more detail about what you should and shouldn’t have in your signature block if you want to generate traffic and sales.
So many times I see it.... A signature file that reads:
If you have any questions, please let me know.
Thank You,
John Doe
http://mywebsite.com
Phone: 888-555-5555
Fax: 866-555-5555
Email: John@/mywebsite.com
-------------------------------------------------------
Or, you receive his email and at the bottom it reads:
******************************************************************************************
SAVE $$$$$ ON OVER 20,000 PRODUCTS ONLINE. SHOP SAFELY AND SECURELY 24/7! FROM TOOLS AND APPLIANCES... TO LAWNMOWERS AND OUTDOOR LIGHTING... WE'VE GOT IT ALL ON SALE! CLICK HERE TO VIEW OUR WEBSITE!
******************************************************************************************
Well guess what? I'm not looking for a tool or lawnmower right now! Am I going to visit that website? NOPE!
Am I going to remember that website the next time I do need a tool or lawnmower? NOPE! Well then, what could he have done differently?
How about something like this?
----------
If you have any additional questions or concerns, please be sure to let us know!
Thank You,
John Doe
http://www.mywebsite.com
Phone: 888-555-5555
Fax: 866-555-5555
Email: John@mywebsite.com
--------------------------------------------------------------------------------------------
Your feedback is very important to us! If you have a comment or suggestion you feel would help us to better serve you, please send an email to feedback@mywebsite.com. You'll receive a FREE gift just for helping us improve our service! Your satisfaction is very important to us.
--------------------------------------------------------------------------------------------
Is your outdoor landscaping the envy of your neighborhood? Want your neighbors wondering just how you do it? Download our FREE "DO IT YOURSELF" LANDSCAPING GUIDE TODAY!
"12 Amazing Yet Affordable Ways To Turn Your Lawn Into A Tropical Paradise In One Weekend!"
-----------------------------------------------------------------------------
Have You Heard The BUZZ? Why Are So Many People Talking About Our Newsletter?
Simply Put, It's Jam Packed With The Most Amazing "Tips & Tricks" Every Homeowner Needs to Know To Save Time And Money! Get Your FREE Subscription Today And You'll Receive Your First Issue Immediately!
---------------------------------------------------------------------------------------------
Is there a chance one of these subtle ads in this "Signature Files" will grab my interest?
ABSOLUTELY! Will I sign up for John's newsletter?
Maybe. Do I want a yard that's the envy of the neighborhood? YES I DO!
My point here is this... with a signature block created similar to the last example, the odds of obtaining a new prospect are 1000 times higher than just trying to sell something right out of the gate. Any of the "freebies" (including the feedback email) offered in this signature block will get my name in their email list and as you already know, their autoresponder software will then kick into full gear, emailing me automatically without anyone lifting a finger.
It's like having 1000's of salespeople out on the net daily, and all you did was setup your system once! |
